Now or Never 2023



Foundation Partners

  • Moon Dog

    Founded in 2010 in Melbourne by brothers Josh and Jake Uljans and school mate Karl van Buuren, Moon Dog began with a lil’ brewery in the back streets of Abbotsford, with the trio brewing beer in a brew house welded together from ex-dairy equipment and selling mind-blowing craft beer from the back of a ‘97 Volvo V40 station wagon.

    More than a decade later, we’ve made some upgrades to the equipment, we’ve expanded our brewery into Preston, we’ve opened two brew pubs and our Moon Dog family has grown and grown, but one thing has stayed the same-brewing outrageously delicious beers and seltzers that blow minds is what it’s all about!

    Moon Dog
  • Museums Victoria

    Museums Victoria is the Major Partner, Official Precinct Partner and Foundation Partner for Melbourne’s newest festival Now or Never. The Melbourne Museum Plaza bursts into life for Now or Never with a tantalising whole-of-precinct program fusing art, ideas, sound and technology. You’ll be lured into a world of curiosity, wonder and discovery with a celebration of National Science Week, a “Melbourne Planetarium Presents” program in the Neversphere, a special Future Forums edition, and unique exhibitions and events as part of the inaugural festival. The World Heritage listed Royal Exhibition Building will also fling back its doors, filling the magnificent space with a program of nighttime dance, RnB, hip hop and clubbing. While on site, make sure you also visit the fabulous Fantastic Beasts™: The Wonder of Nature exhibition on at Melbourne Museum, direct from the National History Museum in London and other great exhibitions on during this time.

    Museums Victoria

Event Partners

  • ACMI

    ACMI is proud and excited to partner with Now or Never in its founding year. As a leading institution in the world of film, television, and digital media, ACMI is dedicated to showcasing and celebrating the transformative power of moving images. With a rich collection of artefacts, immersive exhibitions, and vibrant programs, ACMI nurtures creativity, fosters understanding, and connects diverse audiences with the magic of the moving image. Through our partnership, we aim to inspire, educate, and entertain, encouraging all to explore the captivating world of visual storytelling with Body Crysis.

  • Dann Event Hire

    Hello, we’re Dann Event Hire (deh). Since launching in 2005, we’ve done things a little differently. As a forward-thinking event hire company, our process is less catalogue-pointing and more dream-building. We are thinkers, dreamers and design led innovators. Each year we break new ground, designing and manufacturing incredible new collections. Our clients expect nothing less! We thrive on pushing the limits and working outside of our comfort zone to do what we do best.

    Dann Event Hire
  • Four Pillars Gin

    Four Pillars Gin was established in 2013 in the Yarra Valley on the outskirts of Melbourne and has become one of the world’s benchmark distilleries and Australia’s number one craft spirit.

    Four Pillars Gin
  • Victorian State Government and City of Melbourne

    Now or Never Art Trail is supported through the Melbourne City Revitalisation Fund, a $200 million partnership of the Victorian Government and the City of Melbourne.

    Victorian State Government and City of Melbourne
  • Mitchelton

    Nestled in the picturesque Goulburn Valley, Mitchelton Winery is a luxurious and relaxing destination that offers visitors a unique and unforgettable experience. Home to award-winning wines, the winery boasts an onsite Cellar Door where visitors can indulge in wine-tasting. In addition, guests can savour gourmet dining at one of the two restaurants, unwind in the hotel, and explore the Mitchelton Gallery of Aboriginal Art. With breathtaking views of Goulburn River, this sophisticated destination is both accessible and inviting, offering a perfect blend of luxury and relaxation.

  • Rydges Melbourne Hotel

    Experience the new Rydges, Melbourne. A refreshingly local way to see, taste and live the best of Melbourne. Boasting 370 king rooms, suites, and apartments inspired by the Australian landscape and walking distance to Melbourne’s iconic landmarks and the free-tram zone. Guests can seamlessly transition to the fitness studio to the heated rooftop pool or grab a bite at the bustling Bossley Bar & Restaurant. More on every level.

    Rydges Melbourne Hotel
  • Scent Air

    When a Disney Imagineer was tasked with adding scent to popular attractions, the idea of ScentAir was born. In 1994 we were founded on the notion that scent could turn a moment into a magical memory. By 2000 we were charting new territory, helping brands give their customers cutting-edge, scented experiences that deliver a powerful ROI. Today, we’re the world leader in scent marketing, enhancing environments, brands, and experiences through improved air quality and the power of scent. With offices on four continents and a diverse team of 500+employees, ScentAir’s presence spreads in 119 countries with experiences worth sharing.

    Scent Air

Media Partners

  • Beat

    Beat is a multimedia platform that has covered Melbourne’s music, arts and cultural scenes since the mid-1980s. Commanding a large and engaged audience via its print, web and social channels, Beat is dedicated to showcasing the latest in cultural news alongside detailed features exploring Melbourne’s live entertainment sector and the artists and performers comprising it.

  • Broadsheet

    Launched in 2009 and still 100% independent, Broadsheet remains Australia’s go-to culture guide. It’s designed for people who like to be connected with culture in their ever-changing cities.

    Across Melbourne, Sydney, Adelaide, Brisbane, Perth and New Zealand, Broadsheet covers Australia’s world-class hospitality businesses and wonderful people that make them tick. Whether it’s popular openings or hidden gems, must-see galleries or unmissable events, Broadsheet is there – and the readers soon follow.

    But it’s not just a website. Broadsheet is also a print paper, a newsletter, a membership program, an app, a pop-up restaurant, a podcast and so much more.

  • oOh!

    oOh! Media is a pioneering media company changing the face of the Out of Home industry in Australia and New Zealand. Their extensive network of more than 37,000 digital and static asset locations includes roadsides, retail centres, airports, train stations, bus stops, office towers, and universities. oOh! plays an integral role in the communities in which they operate by creating engaging environments that aim to inform, entertain and inspire citizens. Investing heavily in technology, they are leaders in the use of sophisticated data techniques to enable clients to maximise their media spend through unrivalled and accurate audience targeting.

  • PBS

    Community broadcaster PBS 106.7FM shares music sourced and presented by true fanatics 24/7. The station has been an integral player in Naarm/Melbourne’s music community since 1979 and boasts more than 80 specialist music programs ranging from soul to electronic to gospel to hip hop to jazz and everything in between. PBS is dedicated to nurturing, inspiring and championing the city’s diverse music community and does so across the airwaves via 106.7FM, on Digital Radio, web-streaming, PBS-on-demand and via the PBS app and at loads of events around town.

    Image credit: Suzanne Phoenix.

  • RRR

    For more than 40 years Triple R has shaped and inspired the culture of Melbourne. Since its inception as an educational broadcaster in 1976, Triple R has become one of Australia’s most influential community radio stations with nearly 21,000 paid subscribers, broadcasting live to over 1,000,000 listeners per month across FM and digital.

    Broadcasting on 102.7FM and 3RRR Digital, the Triple R grid houses over 60 diverse programs. Music shows cover every genre imaginable from pop to punk rock, R&B and electro to jazz, hip hop, country and metal. Specialist talks programs delve into topics as varied as the environment, human rights, politics, medical issues, gardening, cultural ventures and local interests.