Now or Never 2024

22—31 AUGUST 2024
22—31 AUGUST 2024

Privacy Policy

It’s important to us that everyone can attend and enjoy Now or Never. We are working on many ways to increase access and inclusion across the event to ensure it is a safe, welcoming and enjoyable experience for everyone.

You can find accessibility icons on each event which City of Melbourne views the protection of your privacy as an integral part of its commitment towards complete accountability and integrity in all its activities and programs.

This privacy policy explains what information we collect, how we use it, and the choices available to you. You can browse this website anonymously, without disclosing any personal information. access information for each individual event. For more information, questions or concerns, please get in touch with us at with any questions. We can also be contacted via the National Relay Service on 1300 555 727.

Personal information we collect

Personal information is information that can be used to identify you. You provide personal information to us when you subscribe to the Now or Never newsletter or contact Now or Never with an enquiry.

The personal information we collect may include the following:

  • email address
  • name
  • postcode

How we use your personal information

We will only collect personal information when it is necessary to do so.

The information you provide will be used for purposes including:

  • responding to your Now or Never enquiries
  • sending you emails with Now or Never newsletters
  • conducting surveys or research to improve our services
  • responding to ticketing enquiries (for more information on how the Council will collect, use and disclose your personal information when processing your Now or Never ticket purchases please see ticketing T&C’s)

Disclosure of personal information

We take all necessary measures to prevent unauthorised access to or disclosure of your personal information. Organisations to whom we disclose personal information include service providers contracted by City of Melbourne. These providers are bound by the provisions of the Privacy and Data Protection Act 2014.

City of Melbourne will not disclose your personal information to other agencies and authorities unless required or authorised by law. We will not sell your details to another company, nor will we add your details to a mailing list without your consent.

Email marketing

If you subscribe to receive email communications from Now or Never and wish to unsubscribe, you can do so by using the unsubscribe link at the bottom of the email. You will not receive any further emails unless you re-subscribe.

Cookies and other technologies

Cookies are data files that store information in your browser about the websites you visit. They can make your online experience easier by saving your preferences and provide us with information about your interactions with our content.

This website uses cookies and other technologies like pixel tags, to track website visitation via Google Analytics, and to present targeted advertising across the internet via Google, Facebook, Amnet and Exponential. No personal information is collected, and you can delete or block cookies through your browser settings. You can opt out at any time by visiting To opt out of Google Analytics tracking, you can download the browser plugin.

Meta (Facebook and Instagram) custom audience ads

We may use Meta’s Custom Audiences to deliver advertisements to our Now or Never subscribers on Facebook and Instagram. Your personal information is not shared with Meta; your email address is converted to a unique number that is matched with another unique number within Meta.

You can opt out of Facebook Audience ads at any time pre or post subscribing to the Now or Never newsletter.

Please note: Opt out only applies to the web browser that you use whilst opting out.

Clickstream data

Clickstream data provides useful information about how users access our website, without identifying individuals. We collect the following for statistical and administration purposes:

  • date and time of your visit
  • your visited pages
  • your operating system
  • your IP address the browser you are using We will not attempt to identify individuals from the clickstream data unless required by law or to investigate improper activity in relation to this website.

Links to other websites

This privacy policy does not apply to other websites we may link to. We recommend you read the privacy statement of any other websites you visit.

More information

If you have any enquiries about our privacy procedures, please contact our Privacy Officer at